I totally agree that they're operating expenses are huge but when they get 150,000 attendees at ~$50 a pop and hundreds of exhibitors at $1500 each I have to disagree that they didn't make a killing. Certainly enough to justify spending more than $20 for the trophy that's the center-piece for the entire event.Do you know how much it costs to rent the venue hire security pay for the permits to throw the event , sanitation , advertising ...because it isn't just through high times , and so on & so forth ? Yes they do make money .... But events like this are far from cash cows.