...because it's really only a 25 watt bulb. cfl manufacturers always use a higher rating to describe their bulbs because, to the human eye, it's putting out light 'equivalent' to a 100 watt incandescent bulb. always use the lower rating when referring to cfls.
Ahh, marketing trickery.
I see where it says 25w now, dunno how I missed it the first time. Thanks for the help.