We are in a paradigm much like the Matrix. It is by not accepting it that we begin to break the ties that bind. Most are unaware and unenlightened: the byproduct of what the global elite have been working on for centuries- dumbing them down and medicating them makes them easier to control. There's lots of money in both. They promote people like Gaga just to see how well the experiment is working. Quite well, by the looks of it.
IMO, it is by not becoming one of the masses that affords the greatest opportunity to move to a place with a significantly higher consciousness, though it wouldn't take much.