out there pushing the terroir angle? Are there any other ideas?
Furthermore, has the price bottomed? I feel like it has or is beginning to. Quality is becoming more important than yield again, broadly.
hasn't bottomed yet but its pretty damn close, if trimming costs 200 an LB and the materials another couple hundred it would be hard to keep surviving off outdoor at 1k a LB. the huge drought this year is probably going to affect CA outdoor prices a bit but the damage is already done. as the out of state price crashes the CA wholesale price crashes, CA wholesalers have responded by pumping more volume which will only exacerbate the price crash as more and more subpar herb floods the market. its actually less about quality in the grand scheme, especially when 80% of smokers surveyed prefer cheaper price than quality. i see CA outdoor prices continue to fall to close to mexican import prices, there are already tons of listing on B-trader for "mexi cali" which is a new phenomenon popping up in CA, its basically guerrilla or central valley mega farm grown and all machine or minimally processed, going for around 500 a LB. its low grade but its the mexican response to the crash of mexican prices, just move the teams up north of the border, grow it there and skip the border smuggling angle.