"Neptune's Harvest is an organic fertilizer made from fresh North Atlantic fish. It is made by a unique cold process that protects the vitamins, amino acids, enzymes and growth hormones.
It also contains all the micro and macro nutrients naturally found in fish. The nitrogen and other nutrients are chelated, so they are readily available for plants consumption. Unlike fish emulsions, Neptune's Harvest retains the fish proteins and oils and has no unpleasant odor. University studies have shown Neptune's Harvest to outperform chemical fertilizers."
"Neptune's Harvest unloads fishing boats, cuts the fish, grinds the fish remains and stabilizes them all the same day, so there is no offensive odor. Fresh fish does not smell."
I've never used Neptune's Harvest. So my first question. Is this even true? I buy Fish Hydrolysate from Kelp4less and it smells exactly like you would expect. Decomposed fish. How would it not have an odor? What concerns me is that they seem to be implying that Fish Hydrolysate with an odor is an inferior product?
The last paragraph in particular is puzzling.
"Fresh fish doesn't smell"
Aside from the fact that fresh fish does smell.(it smells like fresh fish.) They aren't selling fresh fish. They're selling a product that probably takes weeks? Months to break down by fermentation.
I happen to use similar products in other industries. Thai fish sauce and a cod liver oil I take as a supplement are both fermentation break down products. Both smell like fish. Heavy fish. To strong for most non Asian palates. The Cod Liver Oil even comes with essential oils like Cinnamon just to cover up the fish smell.
So whats the deal with this no odor statement? Marketing? Any truth to it? Is it because it's watered down?
I'm just trying to make sure I get the good stuff.