that infomercial could be broken up into about 10 different segments eventually. The folks in NZ are gonna have to learn the hard way what works as a deterrent and what doesn't. cute don't make it real, them kids were awesome actors though.
If those ads are going to be made, they need to be written by stoners or ex-stoners. Non-smokers using their perception of what a cannabis user is inevitably lose the audience they're targeting by creating something that lacks authenticity and credibility... Those kids are classic though and that ad makes me laugh... Excellent casting...
EDIT: Taika Waititi directed this ad. I would be seriously surprised if that guy wasn't a smoker sometime over his life...