Daub Marley
Member
You have top shelf Napa wine and then you have Gallo. One fetches a high price with large margins but a limited quantity sold. Then you have the other selling low priced/margin wine but selling a lot more of it. These are two distinct stratagies that will likely play out, and while a few favorable areas for cannabis in Cali will fetch a good price, the central valley will probably outgrow and sell them by a 100 fold.Since our product is in fact medicinal and recreational why shouldn't we take advantage of these same mechanisms to create value while protecting the longevity of our culture and cash flow.
So the way to avoid being picked off is to join a co-op where nobody competes? Or where everyone is under the same label/brand? Economics takes the path of least resistance like a river, and going against the natural economic progression is like swimming upstream. In this situation competition is inevitable and the current price of herb will drop considerably except for those that establish good brands through marketing and such. Just like Oceanspray for cranberries.If we can join together in a co-op we can keep the bigger money from picking us off.
I agree that this is the most protected route. Although at a certain point to meet capacity one must buy other farms or having contracts with farmers. Owning a bunch of farms is a distraction and contracting farmers is just like Oceanspray, Blue Diamond, and several other companies. So either become like Oceanspray, or get put under the thumb of someone like them. It's going to be dog eat dog.vertical integration or Co-Op style price setting are the way to avoid this type of "brokerage" situation. Once value is given to the soil and the region through the marketing of its terroir then profits can be truly protected.