My wife criticizes my insistence on maintaining egg-shell white as a primary color in the house's main rooms, but I figure that in the land of the midnight sun, where the winter months are so dark, having maximum reflection is a good thing.
Beige is sort of an egg-shell white, but dimmed way down low... with some dust mixed in.
Yeah, I scored a decent insulated 2-qt. canteen in U.S. military desert beige, courtesy of the first Iraq invasion. Neat little pocket for the water purification tablets that doubles as a stash spot, and the rather minimal insulation makes it possible to do cross-country trips on the snowmobile with the canteen in the freight sled, and not have it freeze before I get where I'm going; sometimes up to several hours of travel or more.
I recall an animated image of a disinterested woman getting laid, and the thought cloud coming from her character included the line, "Beige.. I think I'll paint the ceiling beige..."
Don't know if sexually dissatisfied/disinterested women are a minority or not, as I suspect there's a greater number of them than their partners know, but maybe there could be a doubling of efforts or purpose at the town sq. demonstrations, incorporating the issue of beige, in all of its meanings..