Just like Canna and H&G, one of the founders of Advanced broke off and made Emerald.
I spoke to the Advanced rep, who obviously had some caustic words for them, among them that they stole formulas when they split. But, he says, those formulas are like 20 years old.
The only thing that sets them apart is that King Kola is the only product on the market (AFAIK) that uses a cannabis protein as opposed to a soy protein.
Personally, I kind of like the laundry detergent bottles, individual measuring cups limit the risk of contamination.