How do Aphria and Canopy Growth operate?
I guess this goes to our Canadian members in particular.
Currently looking to enter a market and start a farm where Aphria and Canopy Growth will be the two top dogs at the start, or so it seems.
Don't really mind that as I am looking to operate in a niche and do the whole craft cannabis sort of thing so I might actually be able to profit from the big dogs paving the way etc.
To my question:
I was researching Aphria and Canopy Growth a bit and to me it seems that their main focus lies on the stock market and offering a way to invest into cannabis in the form of stocks. Which apparently was and remains in high demand.
They obviously have sub-brands/daughter companies. Canopy Growth is a bit more open about that mentioning Tweed and Spectrum Cannabis as their sub-brands and share a bit about what each does.
But overall, I find it hard to find information on how exactly they operate. Some more research leads me to believe that they regard themselves as a one-stop-shop for anything medicinal cannabis. Meaning they go from seed all the way to extract, building farms where they employ growers to produce cannabis, then building extraction labs, employing extractors all the way to packaging and sales.
But it seems to me that they are mostly "money guys" when I hear to anyone from their company talk it doesn't sound different from bankers and finance sector folks to me.
Do they have human resources like master growers within their company structure? Or do they look on the local market to hire people? Or do they ship them in from Canada where they have a database with master growers waiting to be deployed by Aphria?
How do I imagine this?
Once they enter a market, aside from building production and processing facilities and building business relationships with outlets such as dispensaries/pharmacies to make sure their stuff is sold and fast, how do I imagine them operating?
Do they bring in their genetics from Canada? Do they look to be the cheapest? Do they look for most market penetration (being available everywhere)?
I particularly wonder what they bring in from Canada/abroad and what they do locally.
If I am not mistaken, Aphria operates exclusively with greenhouses while Canopy Growth does a little greenhouse and mostly indoor facilities. Neither seems to do true outdoor growing (probably telling people you can't make clean medicine with outdoor bud ...).
And they both obviously grow with synthetic nutrients.
I assume they ship in those nutrients from Canada then? Because I can't imagine them opening a nutrient production facility in the country they enter as well, at least not from the start.
Well I think this is already a lot of questions and a lot of text. I would be happy if we can get a discussion on the subject going and could get some insight in how these big players do when they enter a new market.