Originally Posted by PaulieWaulie
Hey OP, since we are discussing your opportunity and how to seize it, you keep on mentioning your niche. Mind sharing exactly what it is that you want to bring to the table for the market?
I am a little hesitant to be too open about my approach as everything is still up in the air and at the beginning and I don't want to give everything away.
But suffice it to say that I want to be the Wholefoods to their WalMart, just starting out a loooot smaller.
For the foreseeable future it will be medical only in Greece and imho the Canadian's approach conflicts with that as they aim for market saturation/dominance, fast and cheap, low price high volume etc. etc.
That is not what medicinal cannabis is about, this rings even more true if you know the country and culture.
I believe my approach of organic, high quality will be more in line with the culture and even without trying to bite anything out of their market share, it will afford me a niche that they won't be able to touch. Because they are definitely NOT aiming to fill that niche from the get go but I know it exists from the start. And if I occupy it, they would have to react to it and push me out of it if they want to take it over. Should be easy enough for such a huge entity with so much capital behind it. But I have identified mechanisms I am convinced will make it very hard all the way up to impossible to push me out of that niche unless I am willing to give up.
Greeks take home less than a grand a month on average and have no money for anything.
But they do spend 5 bucks for a cup of Cappucino at least once or twice a week because it is important to them to "be seen" and the like.
They are not the same as other western cultures in that "cheapest product with acceptable quality always wins out".
It's .... different.
The Canadians generally have a lack of understanding of Greek culture and the Greeks they work with have a lack of understanding of Canadian culture. Canada does not have a strong foothold in Greece. To illustrate: There is a huge Canadian mining conglomerate that has been trying to get rights for gold mining for ... decades now? By all means and accounts they should have had them long ago, they did the due dilligence, pumped in the money, fulfilled all contractual obligations etc. etc. but the people there do not want it and they have blocked it for a loooong time and there is no end in sight. I guarantee you this doesn't happen anywhere else on the globe in this manner. And I guarantee you the Canadians are frustrated to no end with this and are scratching their heads and trying their darndest to get this thing going but can't figure it out.
Also the medicine thing, how greeks buy medicine, the lack of prescription requirements etc. etc. all afford unique possibilities.
The government is also being taken advantage off by the Canadians because they are very inexperienced with the whole thing and have pushed it forward so fast due to necessity (crisis).
They lack personnel and knowledge on the subject matter.
I plan to share what I know with them and make it so that we play on the same team. I might end up working for the government in the end which of course changes everything even more drastically.
It's all too early to tell and I have nothing tangible to share so far only insights here and there and a picture forming in my head and confidence in my understanding of country, culture and the business side of things (where you guys are helping me out tremendously).
I will share with you all as soon as I am set up. I plan to do daily video logs and the like as I want to build a brand of quality over quantity organic cannabis for connoisseurs and lovers of the plant and its effects. And I am convinced that Greece will be one of the best spots on the globe to do so.
The end goal will be to make Greece a hub for cannabis cultivation (and processing) in Europe and create a global brand of Greek Cannabis being elite and one of the best available which would of course only happen if it can land on the US and Canadian markets as well. I plan to pursue these venues eventually, too.
Because I am that convinced that the country, soil, climate, everything speaks (imho) for ideal circumstances to produce the best possible Cannabis and its derivatives.
But I am getting ahead of myself. The opportunities are there but for now I want to start small, carve out my niche and produce the best cannabis possible and take it from there.