Originally Posted by Tranquilidade
Can you name at least one seedbank/distributor/online shop or website which had innovation, a disruptive user experience or a decent marketing campaign? They are all the same. You don't need to reinvent the wheel to be a market player.
Unless you've lots of capital and connections already, if you want to be successful as a late entry in an already saturated market, innovation helps a lot. And you are in the right place to get feedback on what customers like and dislike about the common current models.
Does your site have better internal search systems?
Do you offer strains that are hard to acquire elsewhere?
Basically why should anyone buy from you?
Drop shipping is OK, but swish adverts and a blog are not enough anymore.
There are LOTS of seedbanks already, I don’t know how many fail every year. In truth, I skip past all the flashy adverts of generic hype names and go straight to the breeder, collector, or network, because they sell authentic beans and often for a lower price, while offering better support and plenty of free seeds and rewards too.
Rebranding breeders work feels dishonest and impersonal, so will make serious buyers who know the market more sceptical. Others will avoid if the strain name, description or photos are the same as those of the original breeder, or if the breeders name is not available, plus you’re in a poor position to answer questions about genetics, effects, etc. And if you're targeting the cheap end of the market, how will you undercut the established players without a reputation?
If you select strains/suppliers wisely and market them right, there could be an opportunity.