If it was a legal entity, someone will inherit it. If not, then it will most likely fade away..
Or someone will start selling seeds using his name and his passing and ask insane prices for "last packs" and "limited supply" seeds, that may or may not be what they are advertised as.
Stuff like that usually, 'cause some people, man..
Another Macho Man approved post. Oooh Yeaah!