This letter from the CEO of Botanicare was issued after the Scott-Miracle Gro deal with General Hydroponics. Amazing stuff.
Dear Valued Industry Partner,
As most people within our industry are aware, a significant change was announced recently. Long time industry leader and innovator, General Hydroponics (GH), has been acquired by Scotts Miracle-Gro (who also distributes Roundup under license from Monsanto). This news is significant to our industry for multiple reasons. In addition to a major corporation buying their way into the hydroponic industry, Scotts has a history of business practices that do not align with the values and beliefs of many who are dedicated and passionately involved in our industry.
My primary concern relates to you, our customers. The normal distribution channel within our industry is through retail hydroponic stores. We know Scotts normal distribution channel is through big box outlets, such as Wal-Mart, Home Depot, Lowe's, etc. You and I know that distributing through big box outlets would be extremely harmful to you and to our existing industry.
Much of Botanicare's growth and success throughout our nearly 20 years in business is due to the high value that we place on developing and maintaining relationships with our retailer and distribution partners. These partnerships have created mutual successes and in several cases have led to valued friendships.
Botanicare remains committed to these partnerships and will look for ways to strengthen them. Furthermore, as an organization, we will remain committed to our core values that have served us well and have guided our actions over the years. In accordance with these values we produce only high quality products without compromise. We will remain devoted to the independent retailers and our distribution partners who have given us so much support over the years. This is a pivotal time for our industry and as we navigate through these changes we are here to support you and the hydroponic community along the way.
If you have questions or concerns regarding this development or Botanicare's position please contact me via the email address below. You will receive a response from me or a Botanicare representative as quickly as possible.