Mentioning an outside website, from a crappy company we have nothing to do with, only publicizes the existence of that company, which enhances their SEO, brings more people directly to the publicized website (without ever coming to ICMag).
As they say any publicity is good (for a website, not necessarily a biz).
All the ads & companies you see advertising on IC, have been vetted, and you can feel safe buying from them, so why bother even mentioning other options to people, when our advertisers are what keeps this site going and all the info on this site available for anyone to search for free.
What they don't know about won't hurt them. You mention a bad company here, and ppl will just remember they heard it on ICMag, and may forget it was a negative review.
Also there are trolls who will dis a competing company, and that can get out of hand and cause endless arguments, arguments that we don't want to have to sort out, esp. when the company isn't even involved with this website!
And lastly we try to stay positive about products and businesses that have proven themselves over the years.
"America's freedom lies in cannabis."
"Prohibition is the gateway to fascism." -