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Denver Medical Outdoor Advertising ban

Avinash.miles

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In case u didnt hear, denver has banned all outdoor advertising for medical marijuana dispensaries. before this the city had sign twirlers signs reading 20$ 8ths. it was beautiful imho.
thats a thing o the past now... here are some news stories about it:

http://www.denverpost.com/breakingnews/ci_21358387/outdoor-advertising-medical-marijuana-banned-denver

http://www.reuters.com/article/2012/08/22/us-usa-marijuana-colorado-idUSBRE87L02N20120822

i like how in the reuters story debbie ortega councilpunkass said "we did it to protect the children" so much bullshit is able to be turned to law by "THINK OF THE CHILDREN!!!!

My issue comes when i learn that a few dispensaries actually supported this, i was amazed. to me its an infringement on the rights of patients in colorado, not to mention a free speech issue for the businesses themselves.

here is an article about how dispensaries that supported the ban dont want to be known,

http://http://blogs.westword.com/latestword/2012/08/marijuana_ad_ban_membership.php?page=2

they know the industry at large AND patients disagree with broad bans on speech and advertising that targets us directly. it just seems wrong to me...
I kno that some dispensaries may support the ban just to narrow the market and hopefully increase their own market share.

one of my fav. denver dispensaries actually supports the ban... and helped it pass. when i called them out on it, this was the response:

" Why MMIG supported this effort It became clear early on that Councilwoman Ortega had the votes to pass a ban on outdoor advertising within 1,000 feet of schools, day cares, and parks. While some medical marijuana groups quickly jumped on board to support the 1,000 foot restrictions, we had major problems with this proposal. Here are the main reasons we supported the citywide proposal.

1. More Fair for Businesses: About 80% of the medical marijuana businesses in Denver fall within 1,000 feet of schools, day cares, and parks. See the specially designed Denver map here. In other words, 20% of the businesses would be allowed to continue advertising directly outside their store via sign flipping, sandwich board, and billboards, while the other 80% could not. For instance, on S. Colorado Blvd, one business would have sign flippers and sandwich boards while six neighboring competitors down the street could not. In downtown Denver, 5 businesses would have an advertising advantage over their 15 neighboring competitors. The citywide proposal prevents this windfall, and creates a fair rule for everyone. 2. More Fair for Neighborhoods: The 1000 foot proposal would cause an influx of medical marijuana advertisements into those Denver neighborhoods not near schools, daycares, or parks. This would increase opposition to medical marijuana in certain areas. The citywide proposal affects all neighborhoods equally. 3. Enforcement is Manageable: Enforcing the 1000 foot restriction would have been difficult and costly for the city, requiring city employees to get out the measuring tape for every advertising complaint. We all prefer that the Department of Excise and Licenses spend their time on licensing. Enforcement of the citywide ordinance requires fewer resources. 4. Increases Industry Viability: Fort Collins, Los Angeles, Longmont, Grand Junction, Oakland, San Francisco . . . It's becoming increasingly clear that the viability of this industry depends in large part on community support. This industry could be wiped out by the local, state, or federal government, or by the community. With several options on the table, the Council came up with a targeted solution to a particular community concern. By solving this problem, we've addressed the community concern, and reduced the need for more drastic action. And, we've taken away a main rallying cry of our opposition.

What does the Ordinance Do? You can access the approved ordinance here.

Please consider watching the Denver City Council hearing on this ordinance from August 13th - click here for a link. The Council discussed the ordinance for nearly 2-hours. They clarified several issues with the City Attorney and Tom Downey with the Department of Excise and Licenses.

1. This ordinance is targeted at medical marijuana businesses, not patients --- In other words, patients can still wear MMJ T-shirts and other merchandise with mmj business logos. This is because patients are not wearing the merchandise to promote the sale of the product. Check out the hearing at 3:13:00; 3:25:00

2. Merchandising is not advertising. Businesses can still sell merchandise. However, businesses can't, for example, pay people to sit in front of their store wearing merchandise. Hearing at 3:13:00; 3:25:00

3. Advertising Still Allowed -- The council made clear that this ordinance was targeted at outdoor advertising such as via sign spinners and billboards. Other forms of allowable advertising include online, radio and television, direct mail, and print publications. See Hearing at 3:16:00.

4. Material Provided in Lobby of Medical Marijuana Center Okay: This is not a public place. See Hearing at 3:15:00.

5. Penalties: Tom Downey made it clear that his goal is compliance, not shutting businesses down. He stated that 1st time offenders would not have their licenses pulled. See hearing at 3:32:00.

6. Licenses will not be lost on 1st offenses: Downey: "I can't imagine that we would ever revoke someones license for a 1st time offense." Downey indicated that the goal of his office is compliance, not punishing anybody. He will continually reach out to the industry to educate people on what is and is not allowed. Hearing at 3:33:00.

Is this ordinance a slippery slope? No. Councilwoman Kniech stated that this ordinance isn't a slippery slope. Instead, the ordinance finds the right balance in protecting the public interest and the interests of the medical marijuana industry. See hearing at 3:52:00.

Councilman Nevitt went on to indicate that the City of Denver has embraced the medical marijuana industry, and that this ordinance shows that the Council takes the medical marijuana community very seriously, and is being as expansive and permissive as possible. See hearing at 4:05:00.
"

after receiving this response i poked them with a first amendment stick.... saying that ads count as speech, and giving up our rights just seems wrong, so they responded thusly:

"As business owners in the MMJ industry we are looked at as criminals from the FEDS. Sure states have giving us the rights, but until a national change occurs we collectively need to find ways to convince the government at a national level to give states more control or rights. Until than we as individuals do not have the same rights as everyday business owners. Our freedom of speech is not the same since we are not considered a illegal business under federal law. With that being said wouldn't you want to get on board with national advertising trends that is being accepted at an acceptable level of tolerance. Example: If 97% of the public are not registered for cannabis via a Redcard, and 97% didn't want to see sign spinners or billboards (just like other Controlled Substances), but wanted to keep the MMJ industry without taunting the FEDS, (just like Cali) than we feel it is in our best interest to play ball with what is being accepted on a national level. We as individuals do have freedom of rights and can carry that into our businesses, but not when your business is considered illegal. Picking the battle now to say hey FEDS we are going to fight for our individual rights as business owners is not the proper approach, but instead what can we do as an industry to have a national understanding of how we should act under federal laws. We had to take our billboard down last week. We sit in between 4 centers trapped by a railroad so you can image it was not our first choice either, but we are smart enough to know we need to do whatever we can to stay in business and be able to serve our patients needs. Did this help you out?"

i responded:
""Picking the battle now to say hey FEDS we are going to fight for our individual rights as business owners is not the proper approach, but instead what can we do as an industry to have a national understanding of how we should act under federal laws" under federal law u should stop operating, not stop advertising outside. i get what ur saying, but it seems wrong to me for the entire industry to give up its RIGHT to speak freely to your customers, who happen to be patients who need your product not people who want it. I feel that "playing ball with what is being accepted on a national level" is impossible for colorado. We are setting the tone here not following it, by giving up outdoor advertising rights, we set the tone for other businesses in other legal mmj states to lose those rights to advertise before they are given a chance to decide for themselves, am i wrong?
‎"Example: If 97% of the public are not registered for cannabis via a Redcard, and 97% didn't want to see sign spinners or billboards (just like other Controlled Substances)" Consider gambling: federally illegal, but advertised outside the state to a very small percentage of society that does gamble, which is technically federally illegal, much like cannabis."

then i yielded and explained i didnt want to pick a fight just have a discussion....

does anyone care besides me?
any colorado peeps want 2 weigh in?
 

Obsidian

Active member
Veteran
Beautiful my Ass. I've been Cali MMJ since 96, and 02 in CO. 08 in Or. live work drive between CA. CO. OR.
I'm tired of driving down Federal, Broadway, Sheridan with all the bs signs and green crosses. There's no reason for sign spinners. Everyone who needs a dip knows where to go, there's no need to push it on children or the JQP.
It gives the MMJ movement a nasty rep. make it dirty imo.
Your argument/post is flawed. it's people like you who have caused the laws to be changed to the way they are now in CO
maybe CO should have followed OR, they have the best OMMP laws.
shit there is no legalization vote happening in CO, that's a fucking joke...it's just decrim for small amounts.
Nederland, CO is the only place where it's completely legal to sell grow and consume any amount, just ask our local chief police. our piggies won't bother you at all. no spinners in Ned and we have the best dips in CO
 

Avinash.miles

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Beautiful my Ass. I've been Cali MMJ since 96, and 02 in CO. 08 in Or. live work drive between CA. CO. OR.
I'm tired of driving down Federal, Broadway, Sheridan with all the bs signs and green crosses. There's no reason for sign spinners. Everyone who needs a dip knows where to go, there's no need to push it on children or the JQP.
It gives the MMJ movement a nasty rep. make it dirty imo.
Your argument/post is flawed. it's people like you who have caused the laws to be changed to the way they are now in CO
maybe CO should have followed OR, they have the best OMMP laws.
shit there is no legalization vote happening in CO, that's a fucking joke...it's just decrim for small amounts.
Nederland, CO is the only place where it's completely legal to sell grow and consume any amount, just ask our local chief police. our piggies won't bother you at all. no spinners in Ned and we have the best dips in CO

"bs signs and green crosses" i thought green cross was pretty nice advertising kinda vague but everyone who needs to know gets it, i guess that's still too much for the delicate sensibilities of.... who? are children damaged at the sight of a green cross?

i supposed we would be better off just with crack heads, drunks and hookers on federal, south broadway and both ends of colfax , but not sign spinners for mmj, that's trashy. but sign spinners for cash for gold, that's hella classy, and legal btw.
mmj outdoor advertising was minimal, no more that 30% of total, probably more like 10%, not worth the attention in my opinion... (i dont see many mmj ads or anything too offensive on sheridan tho, and i drive it often)

or as the above states, the ban could have only passed within school zones, day cares, etc. i wouldnt have as much of a problem with that. mmj is federally illegal, drug free school zones are federal laws, mmj is only for adults, so i get that, ban outdoor advertising
around the lil ones, fine. but to ban it in the entire city? seems a bit intrusive.

no matter what anyone thinks or feels about it, i still believe its a freedom of speech issue, where the mmj industry is yielding its RIGHTS.

what u say about Ned is true, but its a lil town, doesnt really comparee to the issues of a CITY like denver. If the fed come down on co, u think neds gona be safe?

id sure like to know how "people like me" are causing the laws to be changed tho..... cheap shot bro.
 

Growcephus

Member
Veteran
I support this. Like the guy above me said, it really makes MMJ look trashy.

I would argue that a majority of the resistance to MMJ develops BECAUSE so many dispensaries treat their business like a "head shop", as opposed to a "clinic". Right or wrong, we are visual creatures, and the imagery we see every day can either create associations, or be linked to associations we have already made.

While it's easy to blame individuals for not being objective, this trait is a natural part of our being, and serves as a survival tool buried deep down in our DNA. The image of green fruit becomes associated with unripe fruit, so it is passed over, despite the fact that the fruit is SUPPOSED to be green. While some may take the time to examine the green fruit further, many will simply rely on past associations and search for different fruit.

This is the case with MMJ IMO.

For many, cannabis is associated with recreational intoxication, and dispensaries that use "cool names" [kindbudz 420 clinic!!!] and visual imagery more closely associated with a head shop than a "clinic", reinforce that association in the eyes of many citizens. You don't see "pain management" clinics with big poppy bulbs painted on the outside of their clinics.....at least I haven't.

IMO, a more "clinical" approach to dispensaries would help reduce much of the bias toward MMJ, and would enhance the "legitimacy" in the eyes of many uninformed citizens. While that may not be "right", I do believe it is "practical" and appropriate at this stage in the MMJ / legalization process.
 

Agaricus

Active member
I live way over on the east coast so haven't seen those spinners, sideboards etc. but in general I find that kind of thing off-putting, whether it's promoting weed, trinkets, whatever. Given that there's so much prejudice still around regarding pot, the ordinance might be a blessing in disguise. The antis will have that much less to bitch about. There's less chance that the peasants will rise up to fight the devil weed, carrying torches clubs and pitch forks.

Yes, it's a slap at free speech but as long as it's really not a "slippery slope" it shouldn't be too hard to live with. I'd guess that the city council got a bunch of complaints and it sounds like they took the least intrusive approach they could think of.
 

Avinash.miles

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jeeeezus im all alone on this i guess

after amendment 20, hb 1284, and all the other regulation; a sign truck driving thru an area of bars at night with the picture of a purple bud on it is too much for denver society. city wide ban is overboard...

damn shame, seems like we are so used to hiding in basements w blackmarket lifestyles,
exactly where "many uninformed citizens" would prefer we stay.
 

gtgio

Member
I would argue that a majority of the resistance to MMJ develops BECAUSE so many dispensaries treat their business like a "head shop", as opposed to a "clinic". Right or wrong, we are visual creatures, and the imagery we see every day can either create associations, or be linked to associations we have already made.

While it's easy to blame individuals for not being objective, this trait is a natural part of our being, and serves as a survival tool buried deep down in our DNA. The image of green fruit becomes associated with unripe fruit, so it is passed over, despite the fact that the fruit is SUPPOSED to be green. While some may take the time to examine the green fruit further, many will simply rely on past associations and search for different fruit.

This is the case with MMJ IMO.

For many, cannabis is associated with recreational intoxication, and dispensaries that use "cool names" [kindbudz 420 clinic!!!] and visual imagery more closely associated with a head shop than a "clinic", reinforce that association in the eyes of many citizens. You don't see "pain management" clinics with big poppy bulbs painted on the outside of their clinics.....at least I haven't.

IMO, a more "clinical" approach to dispensaries would help reduce much of the bias toward MMJ, and would enhance the "legitimacy" in the eyes of many uninformed citizens. While that may not be "right", I do believe it is "practical" and appropriate at this stage in the MMJ / legalization process.

Yeah...100% agreed with you here. It's like how Harborside's main representatives are that man in a dress and the hippie with foot-long braids and garish multicoloured clothing. No one in the real world can take them seriously. It's the same case with these dispensaries that might as well be headshops.

Some guy on the street spinning a sign advertising $20 eighths might be cool to some people I guess, but if anyone wants the general public to view MMJ as a legitimate cause and a step forward, not a desperate grasp at rushing legalization that sort of shit has to end.


jeeeezus im all alone on this i guess

after amendment 20, hb 1284, and all the other regulation; a sign truck driving thru an area of bars at night with the picture of a purple bud on it is too much for denver society. city wide ban is overboard...

Yeah, because putting up billboards and glowing signs shoving it in their face is a better tactic...
 

Avinash.miles

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the point of all advertising is to stick the product in your face to get u to buy it, can u fault dispensaries for doing the same?

its not about sign twirlers either, personally i think sign twirlers are the lowest form of advertising and i wouldnt care if ALL mmj signtwirlers were banned. i wouldnt even care if it was banned only in school zones and such... as originally planned.

ive seen the sign trucks on larimer in lodo after 11 pm advertising for dispensaries, now illegal.

how about the bike taxis that ride drunk people around downtown at night, to and from their cars and bars, many advertise mmj, now illegal.

mmj dispensaries can't find banks to handle their money and credit cards, already have been late-to-the-party regulated nearly to death, and now can no longer advertise using the same avenues as BEER and GAMBLING.

i also want a good face on mmj, but its never gona happen if we just capitulate every time, or even over-capitulate, and let a perfectly sane ban in schools day cares and parks turn into and overboard all inclusive outdoor advertising ban.

I feel that there are safe, practical, TASTEFUL ways to market medical cannabis outdoors, away from children, to ADULTS. But those avenues are now closed, entirely.
 

Avinash.miles

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I'd guess that the city council got a bunch of complaints and it sounds like they took the least intrusive approach they could think of.

least intrusive would be to limit the ban to schools, day cares and parks, i guess thats really my whole point.

it seems grimy to me that dispensaries lobbying thru MMIG (medical marijuana industry group) pushed for a city wide ban rather than the limited (perfectly reasonable , imo) ban in school zones, etc.

i guess you are free to lobby as a business but not to advertise as all other businesses do.
 

gtgio

Member
People who are buying weed in Colorado don't need advertising. Those who smoke know where to get it, those who don't, either don't care, or don't want to see it.

It's not like Joe non-smoker is going to see a billboard advertising $20 eighths from 'Dr. Hippy's 420 Emporium' is going to say 'Hey, that medical marijuana sounds REAL NEAT, I'm definitely going to vote in support of it, in fact, I'm gonna go buy some to try right now'
 

Avinash.miles

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gtgio, that sounds right but it has to b wrong otherwise dispensaries wouldnt b advertising outdoors because it wouldnt work. it brings in customers....

still no reason to curtail freedom of speech even if it was true. and trust me, people are always looking, shopping, getting their red cards and new to it.
 

Ohmless

Member
wrong forum for this?

IMO the dispensaries would be wise to show more discretion so the DEA don't find them and get closed down.

I totally feel the freedom of speech angle but have to admit the level of exposure by sign twirlers and billboards for medical cannabis was a bit much and contributed to the HB being passed and to the ordinances being passed.

An established dispensary gets business by word of mouth and not by flooding the market with advertising for a place and a new one can be found on weedmaps. Too much adverts make me think the place is overpriced just to pay for the amount of advertising they are pumping out.
 
Ohmless you hit the nail on the head with me on that post !!

dont rubb there nose in it !!

Why even give the DEA, anti's and the naysayers a reason to even look at you?

my point is a billion dollar industry was built on this product in the dark . How big do you think it would get in the shade ?
 

FlowerFarmer

Well-known member
Veteran
I agree with Avinash...it's advertising.

While I don't agree with tacky advertising, etc, MMJ should not be targeted exclusively. What about all the beer banners spewed across every gas station, drive thru, bar, etc across the nation?

Around here we have strip clubs "adopt" highways. What about the children?


If a particular area wants to limit advertising and put regulations in place to protect against "eyesores" so be it, but banning MMJ advertising alone and outright is complete bullshit. If "$20 8th sign" is not allowed then neither should the "$4 margaritas on Tuesdays" that the local mexican restaurant displays. They should fall into the same category.

If one doesn't like an advertisement then they should simply not visit there.. but a support for this ban is a support for more regulation/government. Never the right approach in my opinion.
 

monsoon

Active member
It's a step in the right direction. I personally hope the DEA shuts ALL of the "Centers" down.

HB 1284, unlike Amendment 20....was NOT enacted via the will of the people...it was authored by greedy dispensary peeps and passed by greedy politicians!

Glad to see others here who don't think that just because it is wrapped in the tag "Medical Marijuana" it actually HAS ANYTHING TO DO WITH Medical Marijuana....or is instantly "OK".

I say we tar and feather 'em all....
 
G

greenmatter

the anti MMJ crowd has been pissed off about the sign spinners since day 1. i'm actually shocked that it took them this long to do something about it.

we bitch and moan about our right to advertise for MMJ but i don't think i would like it much if walmart and king soopers were having an oxycotin price war and using sign spinners to draw customers in

lots of growers in non med states are probably wondering why not being able to advertise should even matter

it aint perfect, but it could be a lot worse
 

Sweet Lou

Member
All i'm gonna say is crack dealers don't stand on a corner with a sign that says Crack For Sale come get me !

Zoo
 

Avinash.miles

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wrong forum for this?

IMO the dispensaries would be wise to show more discretion so the DEA don't find them and get closed down.

I totally feel the freedom of speech angle but have to admit the level of exposure by sign twirlers and billboards for medical cannabis was a bit much and contributed to the HB being passed and to the ordinances being passed.

An established dispensary gets business by word of mouth and not by flooding the market with advertising for a place and a new one can be found on weedmaps. Too much adverts make me think the place is overpriced just to pay for the amount of advertising they are pumping out.

what forum should this be in? why is it the wrong forum here in legal issues section of icmag??

& dea is not making raid style busts in colorado,to he bestof my knowledge they are just sending letters to dispensaries in school zones, and they just shut down. no raids like in cali.

dea and federal law is against ALL marijuana use, not all marijuana sticking it in ur face advertising. going underground and hiding in the shadows is not what the voters of colorado wanted when amendment 20 was passed, hb1284 did not intend to put patients and dispensaries alike back "under the carpet", just regulate a wild west style industry going amok.
this new ban surpasses citizens and patients wishes and demands; it moves into what a few dispensaries want for the entire industry (probably so they can get more of the market to themselves).

IMHO it boils down to a few making choices for the many; in this case giving up freedom of businesses to speak through advertising in the public commons.
 
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