Spaniards focus on the passion in all things in life, bull fighting is just one of them..most Westerners focus on the blood and how it's "isn't fair" or "it's cruel".
Spain is conformed by a lot of different people, from Catalans, Basques, Andalusians, Castellanos...
in the Canary Island, it is forbidden to have bull-fights, and the people of Barcelona voted to ban bull-fighting as well.
support for bull-fights in Spain drops exponentially every few years.
so much so, that now the industry that makes profits out of bullfights, is importing bull-fighting into Asia in order to look for the profits being lost in Spain.
and Spain is a Western Culture btw.