sounds like algae,caused by the medium being exposed to light,i don't know how you would go about covering it up tho....its pretty common in hydro systems.
i've never grown with coco,so i'm just going by what the description sounds like
good luck
This may well be the case. Im a bit of a newbie myself. I was having a similar problem but mine was being caused by my water. Iv got it sorted now.
HHHHMMMMM.... THEPIKE may be on to it but I dont know what to do....I am gonna buy a new filter for under the house with smaller microns and try to find some way to get the water filltered better!